"Tremendous value having instructors with many years of
real industry and negotiations experience."

Why Yukon?

Turning Salespeople into Businesspeople

Yukon offers customized sales negotiation training that turns your salespeople into businesspeople. We tailor our negotiation training programs according to your organization's unique situation and goals. It's the best way to give your sales force the real-world skills and tools to achieve leverage in a competitive environment and win more profitable deals.

The success of our sales negotiation training begins with Yukon's people. Each of our sales negotiation instructors has over 25 years of real-world experience in a senior sales position. And with our "surround-the-classroom" approach, participants are constantly learning — before, during and after the workshop.

Grow profit margins and top-line revenue: Your salespeople can make it happen with sales negotiation training from Yukon.

Success Stories

Our client — an international manufacturer of recreational products — reported its field sales force was sending in increasingly "ugly" deals. After completing our customized sales training program, deals concluded more efficiently and customer relationships became more collaborative. Check out the case study for more details.

Yukon is about results — Guranteed!

At Yukon, we believe that training is an investment, not an expense. Our exclusive Return on Investment Guarantee ensures that clients get measurable value as a result of their sales negotiation training with Yukon. This approach has helped our clients save nearly $2 billion through improved margins and higher revenues.

We Wrote the Book

Yukon founder Ron Lambert and senior vice president Tom Parker have teamed up to write the definitive sales negotiation book. Is That Your Hand in My Pocket? is the first and only sales negotiation book that addresses the specific challenges faced by today's sales professionals.